A New Challenge in Kungsbacka


Today, me and my team (Jannie, Caroline and Love) went to Kungsbacka to meet with our new “client” as part of the assignment we were given in the marketing class we’re currently taking. We were assigned the theater of Kungsbacka, and for the upcoming weeks it will be our job to analyze their marketing and to come up with new strategies to improve areas that they might be interested in developing further.


We met with the people of the theater at the culture center in Kungsbacka. They were open minded, excited about us being there and curious about our assignment and what we might accomplish. Neither of us had ever been to Kungsbacka before which made the day super important because we wanted to see and experience the place with our own eyes before we got started.

After we had been given a tour of the culture center we walked the way over to the theater, where we were given a brief tour of the building and stage area.


The architecture was quite interesting!



Caroline looking focused (there was a lot of information to take in).


After we had gone through all the necessary information needed for the project we went back to the parking lot, got in the car and drove back to Gothenburg. I honestly knew very little (if anything) about the theater before we got there, and after this intense day packed with information I feel much more confident and ready to get started!



Author: Saga Grönqvist

Cultural project manager, sfx makeup entusiast, comic book collector, gamer and an adventurer at heart.

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